News and Press Releases


FOR IMMEDIATE RELEASE

April 20, 2009

Contact: Timothy R. Rugh, CAE
Email: trugh@3-a.org

3-A SSI Issues Guidance on Commercial Display of The 3-A Symbol
McLEAN, Virginia - 3-A Sanitary Standards, Inc. (3-A SSI) today released special guidance for marketers of equipment built to 3-A Sanitary Standards on the proper display of the 3-A Symbol.  The guidance is intended to provide practical advice for equipment marketers, such as representatives and distributors and others, on the promotion of 3-A Symbol licensed equipment.

According to 3-A SSI Executive Director, Tim Rugh, “The ‘3-A’ brand holds a clear marketing advantage to reach customers of dairy and food processing equipment.  We want to make sure the use of the mark is consistent with the trademark requirements and the interests of all stakeholders who share a common interest in sanitary equipment design.”

With its wide recognition and acceptance, the 3-A Symbol is often featured by marketers to help make customers aware that such licensed equipment conforms to a 3-A Sanitary Standard.  The 3-A SSI guidance provides specific suggestions on how the 3-A Symbol can be used to help promote the sales of 3-A Symbol licensed equipment.

A copy of the guidance is available on the 3-A SSI web site with information about the 3-A Symbol at www.3-a.org/symbol/about or upon request from 3-A SSI.

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3-A Sanitary Standards, Inc. is a not-for-profit 501(c)(3) organization whose mission is to enhance product safety
for consumers of food, beverages, and pharmaceutical products through the development and use of 3-A Sanitary Standards and 3-A Accepted Practices. Visit the 3-A SSI web site at www.3-a.org.